So, you found the treasure of backlinks.
It might be someone at some time might have told you that backlink is important to drive traffic to your website in terms of SEO.
Or maybe you read an online article that briefly mentioned the word “backlink, to generate traffic”.
Whatever might have been the case, you’re fascinated.
And next, you start building a backlinking strategy.
But wait you missed out something, there is a serious problem:
No one knows who you are.
So why would they link to you or your website?
Marketers give up!!! But Why?
The reason is the number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.
Even the ninth and tenth positions have an average of over 30,000 backlinks.
Won’t that take years to build?
Well, the answer is yes. But that doesn’t mean that you can’t start right away with your unknown name and website.
In fact, despite the opinions of other online articles you’ve read, you don’t actually need to be famous to build backlinks.
There are lots of different ways to build backlinks, and many of them don’t require a celebrity’s status.
Before we look at the different ways that you can build backlinks when no one knows who you are, let’s first take a quick moment to discuss why high-quality backlinks are important rather than low-quality backlinks.
Now, let’s get back to the tops ways you can build high-quality backlinks when no one knows your name.
1. A grip on public relations
So grip on public relations is perhaps the most necessary step in your backlinking journey. But how?
One great way to start building relationships and establishing yourself as an expert in your industry is by being active on social media.
You can also use social media to slowly build your email list. And with a bigger email list, you build more relationships, which means more opportunities for backlinks.
If you’re wondering where to host your email list, MailChimp is a great service. And it’s free until you have 2,000 subscribers or send 12,000 emails per month.
But what do email lists and social media and building connections have to do with backlinking?
The fastest way to build backlinks is through building relationships.
That means that the more people you consistently engage with on social media and on your email list, the more opportunities will naturally surround you.
2. Write competitive content
At the heart of generating backlinks is creating great content. It is very simple to understand that if you don’t have content worth linking to, then, no one will be interested in linking to you.
to achieve great traffic through backlinks, you must start by crafting great content for your website.
So you need to write content that is better than other content of your category. Here’s how you can analyze the competition.
Type the topic of whatever keyword you’re looking to target into Google.
Then, ignore the paid results and open a new tab for each of the organic results on the first page.
Then, browse through each article and look at these different factors.
- How many images does the blog post have?
- What is the word count of the blog post?
- What is the title?
- What is the featured image?
- What is the title tag and meta description?
Then, follow up with these tactics in your own article.
- Include more images than any of the competition because having more images helps SEO.
- Have a higher word count on your blog post since this also helps SEO.
- Write a title that is more compelling.
- Use a featured image that is more interesting.
- And write a title tag and meta description that is more focused.
Essentially, your goal is to analyze the competition and all of these factors, then do everything better.
Once you have, don’t just publish that awesome piece of content on your website. Publish it on other good sites, too.
Doing so will give your piece of content more reach and more backlinking potential.
3. Running a survey
Now how can you go about running a survey?
Well, lucky for you, Google Forms has the answer. You can create a survey using Google Forms. See the article on how to create a survey using google forms.
4. Create an infographic
We all love infographics, isn’t?
Since they are visual and easy to scan, readers love to browse through them. That means content marketers love to share them.
And if you create an infographic for your website and someone shares it on their website, they have to link to your website.
You can create an infographic for free using canva.
5. Get Some Reviews for other websites
This is a simple way to generate backlinks. And while it feels like you’re helping the other business generate leads and conversions, you’re also helping your own website’s rankings.
That’s well worth the small contribution of a review or testimonial.
If you are using WordPress for your blog there are so many plugins that help you create beautiful looking testimonials, for example, Testimonials Widget.
6. External Linking
Your link to another website’s content and then reach out to let them know that you enjoyed their article so much you shared it on your own website. Interactions like this are valuable touch points. You’re not just building brand awareness. You’re building a relationship. And since you gave them a backlink, it’s not unlikely that they’ll also give you a backlink in the future.
7. Comment on other relevant blog posts
Another great way to start building the relationships that backlinks require is by commenting on other pieces of content.
Building backlink is actually building a relationship with others. All of these strategies ultimately revolve around one thing: Building backlinks by building relationships. Best ways to build your presence and get know is by building a relationship.