What Matters Backlink Quality or Quantity?
Everywhere marketers are arguing that all you need to worry about to improve your rankings is the quality of the backlinks you’re generating. High-quality backlinks are important rather than low-quality backlinks???
Well on the other side some of them say there’s no need to worry about the number of backlinks so long as the ones you generate are from high domain authority websites.
But. What do you think, are they right?
My goal is to finish this debate once and for all. Or at least to settle it until Google comes out with a new algorithm update.
First of all, lets learn, what are Backlinks?
Backlinks are links that travel from another website to your website. They can come from social media sites and directories, but they most often come from blog posts and the content of other websites. Basically, Backlinks also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink.
Why Do I Need Backlinks?
Well, Search engines like Google rely on links for a number of reasons. Putting your website’s SEO and ranking aside for a moment, the “World Wide Web” was named as such for a reason: with its series of pages and websites connected together by links, it really does resemble a web. Links add context and tell the “spiders” that crawl the Internet that there are more pages to be found through the backlinks that exist there. So this is why you need a backlink.
In this article, we are going to discuss Backlink Quality vs Quantity.
We all want our backlinks to raise our website through the rankings and generate passive traffic and leads consistently every month.
Now let’s take a moment to discuss the ins and outs of each, and then we’ll finish with a final verdict.
A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike. In other words, not only do the robots trust the website, but actual people also trust the website.
Why high-quality backlinks are good
High-quality backlinks are good for an obvious reason. because they are beneficial for domain authority and SEO rankings.
With these backlinks, you don’t need to worry about hurting your rankings by unintentionally building a relationship with a spam website. They are reliable, trustworthy, and foolproof.
The other benefit of high-quality links is that each one tends to be worth more for your SEO. Because the links are from high domain authority websites, they are also more valuable than other backlinks.
The more high-quality links you build, the better your rankings will be. You can also read here how you can creat high PR for your website.
Why high-quality backlinks can also be bad
Well Yes, that’s true, I think most of you agree with that?
That’s the problem with high-quality backlinks. While they’re massively valuable, they are also far more difficult to get and thus far more time-consuming.
Generally, focusing on quality instead of quantity will generate a small amount of high-commitment traffic.
Now, let’s turn our attention to the quantity argument and see how it turns up.
Okay, so you know what quality backlinks are. You know why they’re important, how they’re beneficial for your SEO the problem with them, and even how you can build some on your own.
But what about all of the people who are arguing that backlink quantity is far more important than backlink quality. Are they right? Do you also feel they are right? But how are they right?
Let’s dive deep and see into it…
Generally speaking, these people aren’t talking about generating lots of backlinks from spammy websites.
They mean to say that they are more concerned about getting backlinks from either low domain authority or medium domain authority sites that are somewhat reliable.
They are less concerned with the quality of these links and thus with things like anchor text and relevance and more concerned with simply getting the link.
Why the quantity of backlinks is good
There are a few reasons that building a lot of links without focusing too much on the quality of those links is a good thing.
- It makes your process quicker. Without a concern for the links themselves, you can quickly and easily build links to your website.
- There’s no denying that these links will help your rankings. Most of the time, they are going to move you through the rankings faster than relentlessly focusing on quality. In fact, the number of referring domains is directly linked to how high a website ranks on Google. Referring domains refers to the number of domains that link to your website. So rather than the actual number of links, this is the number of URLs with references to your own domain. It’s not just an increase in referring domains that help. It’s also an increase in the overall number of backlinks that will benefit your rankings
Many people online argue that the only thing that matters when it comes to backlinks is the quality of those backlinks. But the reality is that quantity also matters and can be wildly effective if you implement it correctly.
However, it also has a downside. Here’s what it is.
Why the quantity of backlinks is bad
You run the risk of accidentally generating backlinks from spammy websites, which will, in turn, hurt your own SEO.
- While you’re generating lots of links, with a focus on quantity instead of quality, all of those links will be less valuable. That’s not bad necessarily, but you need to be aware of it.
Now you know the ups and downs of quantity links. You know that they can be a little risky, but that having a lot of backlinks can also be wildly beneficial for your website.
And here’s how you can generate them.
How to get a high quantity of backlinks
The first way is to add testimonials to external websites. When you’re doing so, be sure to include a link back to your own website. This is a great way to build links without much upfront effort.
Time for the quality vs. quantity verdict
Neither is better. I know you are hurt, you must be thinking after reading such a long article there is no proper decision at the end.
But Hey wait, Article is not yet finished. Move further and see more…
The reality is that both link-building strategies have their place in the online world. For some businesses, quantity will be more effective, and for others, quality will be more effective.
In the end, you probably will want to fall somewhere in the middle of the spectrum.
In fact, the worst thing you could do is fall all the way to one side or the other. The SEO pros are playing around in the middle, looking for a lot of medium-quality backlinks.
Now that you fully understand why quality and quantity both are good and bad in their own right, how to build each, and why you should seek out the middle of the spectrum, you’re finally ready to start generating all of that passive traffic you dream of. keep in mind while building backlinks analyze the website first and they move with it for backlink generation.