What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To explain it a further let’s dive deep into it.
You probably know that it stands for search engine optimization, but what do you need to optimize?
Is it the design? Or is it the writing? Or maybe it’s the links.
Yes!Yes!Yes! — it’s all of that and more.
But let’s start this SEO guide at the beginning.
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
Alright, according to me: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
To be more clear, SEO is the process you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
Here are the most important sections to learn more about SEO:
Now what is the SEO process, and why does it even matter?
The most important role in the process of SEO begins with a search engine. When we search a keyword in the search engine most probably it is seen the links that appear in the first page are the once that get the most of the clicks.
If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.
But to understand how to show up first in the search engine results, you first need to know how these search actually works.
How Search Works:
Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.
But first, I need to get one thing straight. There are two sides of the SEO force, let us see both the sides in detail.
1. White hat
2. Black hat
Like there are 2 categories of people on the web who wants to earn some are the once who want to make lots of bucks quickly and the others are the one who in for the long haul.
It’s the same with search engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.
White hat SEO, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience. You’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.
Black hat SEO, on the other hand, focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEO to make a few thousand dollars fast. Ultimately, this approach results in spammy, crappy pages that often get banned very fast.
But What is Gray hat SEO?
like its name implies, is a little white and a little black.
Gray Hat SEO is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear. Lets See
- What is Gray Hat SEO?
- Why does it matter?
- What Gray Hat SEO should mean to you
So, What IS Gray Hat SEO, Anyway?
Gray Hat SEO is difficult to define. Gray Hat SEO is not something between Black Hat and White Hat, but rather “the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines.”
Why Does Gray Hat SEO Matter?
A proper understanding of Gray Hat SEO is important because it could improve your site’s ranking without negative consequences, or it could cost you thousands in lost traffic. Google’s best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn’t automatically in the interest of search marketers or even the searchers themselves. What’s more, Gray Hat SEO changes periodically; what’s considered Gray Hat one year could be classified as Black or What Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.
Should You Be Implementing Gray Hat SEO Methods?
You don’t gain much by getting on Google’s bad side, and if you’re unsure if a given method is going to violate Google’s guidelines or not, it’s probably best to avoid that tactic. Every marketer needs to evaluate risk versus reward on their own terms, but with Google’s algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.
These are some of the ways to do SEO. Now that you are familiar with SEO lets know something more about SEO categories.
1. on-page SEO
2. off-page SEO
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
They’re different, but you need to get both of them right in order to do well with SEO.
There are three categories of on-page SEO that you’ll need to take a look at.
Content is king.
Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.
Google always tries to give you the best experience possible by directing you to the greatest content it can find.
This means that your number one job to do well with SEO is to produce great content.
But you still have to put in a ton of work.
SEO is no different than any other skill: great results will always come from big effort.
Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you’re content just plain sucks.
Here are the factors that make up great content in Google’s eyes:
Delivering the best-quality content would make you stand out from the crowd are long gone, it is still the starting point for any successful SEO effort. With proper header tags
Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them. So its good to work with proper guidelines.
Why does off-site SEO matter?
While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-site SEO affords a website still play a major role in a page’s ability to rank. A study shows that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.
Links and off-site SEO
Building backlinks are at the heart of off-site SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
Non-link-related off-site SEO
While earning links from external websites is the most commonly practiced off-site SEO strategy, almost any activity that a) occurs outside of your own website and b) helps to improve your search ranking position could be thought of as “off-site SEO.” These include things like:
- Social media marketing
- Guest blogging
- Linked and unlinked brand mentions
- Influencer marketing
How to do off-site SEO
At a high level, improving the “off-site SEO” of a website involves improving search engine and user perception of a site’s quality. This happens by getting links from other sites, mentions of your brand, shares of your content, etc.
I hope this guide helped you realize that search engine optimization isn’t optional anymore in 2018. And also the hard work to be done behind it. Do your keyword research before you write your next blog post. And follow all the guidelines and steps for your website Search Engine Optimization that will make your website SEO friendly and also makes you happy!!!.