As the world continues to evolve and change, it is important that as business owners, not to remain static. And seeing as a lot of this evolution has to do with the web, it is essential that we start to take our businesses online and create a strong presence, with the changing time and technology and also the changing web world.
To Anyone who is not always been web-savvy, building an online presence might be tiring, confusing and frustrating even with lots of options available on the internet, building, and maintaining so many web profiles on so many different accounts and platform might sound difficult and also building website and finally figuring out the best medium through which to engage your target audience.
To make things easy and less frustrating. let’s break the steps down so you can start building your presence immediately.
1. Set Goals.
Being online is the next best thing for the growth of your brand, but how to set goals? here are some easy plans that you can follow in order to set your goals.
Step 1: Write your plan, try to make it simple.
Step 2: Break down your plan into its constituent parts like goal’s aims and objectives
Step 3: Carefully strategize on how you intend to achieve your goals.
Now let’s take an example to explain and implement the above-mentioned steps in detail.
Maybe your dream is, “I want my tech blog to be among the top 5 most viewed blogs of all times by June 2018.” Then Write your plan, make it simple. Itemize your set goals, aims and objectives and carefully strategize on how you intend to achieve your goals. After setting the goals, break it down. Think of it in smaller bits. Break it down into actionable steps that will help you to achieve your goal like I will blog every day. I will do product reviews. I will offer my services to few loyal readers every month for free.
By breaking your goals into steps, it makes your goal attainable and gives you a boost of confidence in your work that would make you more dedicated to achieving your goal, which in turn makes you not to give up on a bigger perspective.
Don’t build an online persona for the sake of it, build it to a level where it can help your overall business goals.
2. Digital Marketing: Get SEO
Giving solid starts with your website. It should be the central place where your audience can learn more about your brand and what you have to offer and how people can contact you for your services. However, this won’t have any impact if your webpage is drowned amidst a sea of content on the web. And this is where Digital Marketing comes in.
If you are not a Digital Marketing expert. That’s perfectly ok. We all are not. Ask for help from experts like Neil Pate, Gary Vaynerchuk or others around you with enough expertise to keep you ahead. Excellent application of SEO (Search Engine Optimization) techniques can literally take your website from zero to ranking on the front page of Google. Beyond hiring an expert, it’s also important to understand basic SEO practices so that you can channel your efforts towards creating sellable content around the globe.
3. Be consistent and add value
Once you decide your niche be consistent towards building it. Consistency will help you start moving toward your goal, make sure you do it every day. Be it Blogging or a youtube channel do it every day
Whether it’s your Instagram, WordPress account or a facebook page or even a twitter account, always provide consistent value first. This would help you to attain credibility and then, you slowly become an expert in your field, carving a niche for yourself, which is very important for your online growth and establishing your online presence.
4. Comment and Give Freebies!!!
Be an active participant in online forums associated with your niche. You could even guest blog. Over time, after sharing practical advice and contributing intelligently to conversations on these forums with a larger audience than yours, you slowly build a wider reputation as a force to be reckoned with in your industry.
Everybody loves a free stuff. As nice and simple. A free coupon or service charge will improve your online image greatly and very positively. This habit will provide you a wide range of web presence and also will help you become an expert in your filed.
5. Keep track and have patient
How do you know whether all this hard work is paying off? Keep track. Don’t just sit in front of your screen day in and out and expect that your plan is falling into place just because you’re following the process. Keep track. Check the number of likes your posts garner daily. Is your presence growing daily on Facebook, Twitter, Instagram? Keep track. This would inform you on whether or not to change strategy or keep you satisfied that you seem to be doing the right thing or you need to change something. Constant watch on your growth and your work progress will only provide you the correct path. And also keet the track of your website ranking and post sharing. Always mail your clients about the upcoming new advertisement of your website, your product, your freebies. use live webinars and mail your clients to join it. If you’ve been able to do all the aforementioned points, having a strong presence on social media is imminent. However, you must be patient enough to see it happen and not set unrealistic expectations.
Once you are into this online web presence world, over time, you will learn what works for you and what doesn’t.
since there is no hard and fast rule to these things, don’t be afraid to play around with your methods, in the beginning, to see what works best for you and your audience. An Always be consistent and keep trying, keep working on your self.